With over 18 years of experience in marketing, Lou is a strategic marketing leader dedicated to delivering results. Her background spans agency and client-side roles across various industries, including media, manufacturing, retail, health and fitness, banking, motoring services, travel, and telecommunications.

Lou is renowned for leading high-performing teams to achieve significant business outcomes. Her passion lies in understanding consumer needs and market opportunities, driving business functions to achieve tangible results for her clients.

Highly driven and commercially focused, she leverages insights to craft effective marketing strategies, specialising in B2C and B2B marketing, brand development, customer engagement, martech, content, systems, processes, and CRM.

Since leaving the corporate world five years ago, Lou has consulted for small and medium-sized businesses to develop and grow their marketing strategy and teams.

Lou is also a coach and mentor.